Google Search ads
Your ad appears on Google exactly when someone searches for your service. We choose the right keywords and write the ad copy.
PPC / PAID ADVERTISING
PPC Advertising: Google Ads & Meta Ads
M Lab sets up and manages Google and Meta (Facebook & Instagram) ad campaigns for Armenian-owned businesses in Los Angeles and businesses in Armenia. We show your ads to the people most likely to become your clients — and make sure every dollar you spend leads to measurable results.
Get a custom offer01 / Audience
Who it's for
- Businesses that want new leads and bookings fast
- Beauty salons, education centers and service businesses
- Businesses whose clients actively search for services on Google
- Brands that want to reach new audiences on Instagram and Facebook
02 / Scope
What's included
Meta ads (Facebook & Instagram)
We manage the full campaign: we choose the objective, set the budget, define the audience, and select or create the ad visuals. After launch, we track results, identify the best-performing directions and scale them.
Audience targeting
We target by location, interests and behavior, so your budget isn't wasted on random views.
Budget optimization
We track results and shift budget toward what works — lowering your cost per click and cost per lead.
Connected with social media & CRM
We connect your ads with your social media and booking system, so people coming from ads can easily become clients.
03 / Process
How we work
Intro call
We discuss your goals, budget and target audience.
Research
We analyze competitors, keywords and your audience.
Campaign setup
We set the objective and budget, define the audience, and prepare the visuals and ad copy.
Launch & optimize
We track results, identify the best-performing directions and scale them.
04 / M Lab
Why M Lab
- 01Real results even on small budgets — we've brought Meta ads cost per click down to $0.02.
- 02We work with both Google and Meta, so we pick the most effective platform for your business.
- 03We connect ads with social media and CRM into one complete system.
- 04We work in the Armenian and US markets, in Armenian and English.
06 / FAQ
FAQ
How much ad budget do I need?
You can start with a small budget — for example, a Google Search campaign for a music school generated 13,700 impressions and new applicants with an $84 budget. During the call, we'll suggest a budget that fits your goals.
Is the ad budget included in your service fee?
No. The ad budget is paid directly to Google or Meta, and our service fee is separate. After a short call we send a custom offer.
Google Ads or Meta Ads — which should I choose?
Google works best when people are already searching for your service; Meta works best for reaching new audiences and creating demand. Often, the best results come from combining both.
When will I see results?
Ads start bringing data and first leads relatively quickly after launch. During the first weeks, we collect data and optimize the campaign.
Do you work with Los Angeles businesses?
Yes. We've already run a Google Search campaign for a music school in the US. All work is done online.
Ready to get new clients from ads?
Tell us about your business and goals, and we'll suggest the right advertising strategy for you.
Get a custom offer06 / Contact
Let's Start the Conversation
Tell us about your business, goals, and current challenges. We'll review your request and get back to you to discuss the next steps.